In collaboration with Pacfort, ABB has introduced a new sustainable packaging solution made almost entirely from recycled paper. The redesigned packaging doubled capacity from 28 to 56 poles while reducing packaging volume per pole by 16% and overall packaging weight by 17%.

These improvements have delivered significant operational and environmental benefits, including annual CO₂ savings of 133 tonnes and cost reductions of approximately €160,000 per year. Despite initial concerns regarding the strength of cardboard packaging, customer feedback has been extremely positive. Since July, the new solution has been implemented across all PT1 variants, with plans to expand the concept to additional pole variants next year. The project demonstrates how Pacfort and ABB have worked together to combine sustainability, efficiency, and long-term value.

Papertown began working with Pacfort in 2024 on the first exhibition booth installation at FESPA Amsterdam. What began as an initial design commission developed into a long-term partnership centred around innovative, sustainable materials for temporary architecture and exhibition design.

For the FESPA 2025 booth, Pacfort’s paper-based material became the focal point of the design, showcasing its strength, modularity, and visual impact. The project provided significant creative freedom and close collaboration between design and material development, resulting in a booth concept built around openness, precision, and sustainability.

A key objective was reuse. After its debut at FESPA 2025, the booth was repurposed for Print4All and will also be used at FACHPACK. This demonstrated the durability and long-term value of Pacfort’s media panel materials in real-world applications.

Papertown described the partnership as a strong combination of design expertise and material innovation, with exciting potential for future projects across exhibition architecture, interiors, product development, and research.